Medony is a growing portfolio of online properties. We acquire and grow established and profitable online businesses and invest technical, editorial or online marketing resources to generate growth and create the best possible outcome for our stakeholders. We leverage our technological and marketing skills and experience to improve businesses, launch experiments, and accelerate what works to drive growth.
We invest in small to medium-size sites that provide digital content or services in specific niches. We target industries where we have experience, including: entertainment, photography, fashion, personal financial services, home & garden.
The smaller middle market represents an attractive segment, which drives superior returns due to inefficiencies inherent in many websites of this size. These inefficiencies provide us with opportunities to add value to our portfolio companies above and beyond existing positive cash flow. For example, websites in the smaller middle market often lack access to capital, or technical or marketing competencies that we bring to the table. Medony's strategy is to acquire these online properties and create incremental value by capitalizing on one or more of these inefficiencies.